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Body armor super drink
Body armor super drink











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  2. BODY ARMOR SUPER DRINK PLUS

In an initial study with more than 1,000 people, the team looked for compounds in blood whose levels were linked to future cardiac risk. Stanley Hazen at the Cleveland Clinic examined the relationship between erythritol and heart attacks and stroke. Erythritol is in an ingredient category called “sugar alcohols,” which are not required to be listed individually on Nutrition Facts labels.Īn NIH-funded research team led by Dr. But when used as a sweetener, erythritol levels are typically more than 1,000-fold greater than levels found naturally in foods. It is also made inside our cells as part of normal metabolism. Low amounts occur naturally in fruits and vegetables. But the connection hasn’t yet been proven.Įrythritol is a common artificial sweetener. Growing evidence points to a link between certain artificial sweeteners and cardiovascular problems. But little is known about their long-term health consequences.

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Regulatory agencies generally consider artificial sweeteners to be safe. Prostock-studio / ShutterstockĪrtificial sweeteners have become a widespread way to reduce sugar and calorie intake. The stock was down less than 1% in morning trading.Erythritol is found in many foods and drinks, but is not required to be listed on nutrition labels. Shares of Coke have risen 2% this year, giving it a market value of $242 billion. The Bodyarmor deal is Coke's largest brand acquisition, topping its purchase of Costa Coffee in 2018 for $5.1 billion. At the same time, under Quincey, the company has been striving to offer a wider array of beverages.

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That includes its short-lived Coca-Cola Plus Energy drink in North America this spring.

BODY ARMOR SUPER DRINK HOW TO

He'll be sharing ideas on how to upgrade Coke's marketing, packaging and innovation.Ĭonsumer Edge Research analyst Brett Cooper wrote in a note published Monday that it will be difficult to quantify Repole's involvement with Coke, but it seems more likely to be positive rather than negative, given his past successes.Īhead of the deal's confirmation, Credit Suisse analyst Kaumil Gajrawala wrote in a note Friday that he expects the acquisition will be positive for Coke, citing Body Armor's brand equity and the potential for Coke to distribute its sports drinks globally, like it did for Monster.Ĭoke has been overhauling its own portfolio since the start of the coronavirus pandemic, killing off drinks that haven't been selling well. Repole said that the plan to have him act as a consultant for other parts of its portfolio is a sign that Coke wants to do things differently. "But I wasn't afraid to ask, so I'm going to try my best to get on the board." I think he muted me after that," Repole told CNBC's Sara Eisen on "Squawk on the Street" on Monday. "After I spoke to, I asked him if I could be chairman of the board. Repole and BodyArmor President Brent Hastie will also stick around to help Bodyarmor in its quest to overtake Gatorade. Repole also founded Vitaminwater, Smartwater and Energy Brands, all of which are now owned by Coke. According to Coke, the sports drink brand's retail sales this year are expected to be more than $1.4 billion, up about 50% this year.Īs part of the deal, Bodyarmor co-founder Mike Repole will collaborate on the company's still beverages portfolio. By touting itself as a healthier sports drink, Bodyarmor has surpassed Coke's Powerade to become the second-largest player in the category. Owning Bodyarmor helps Coke gain market share in the sports drink category, although PepsiCo's Gatorade is far and away the market leader with roughly 70% market share. Coke first said in February that it intended to buy a controlling interest in Bodyarmor later this year in a pre-acquisition filing with the Federal Trade Commission. The deal for the remaining 85% of Bodyarmor isn't entirely unexpected.

body armor super drink

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Body armor super drink